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Crafting an inspiring, unique showroom for Mercedes Benz in Hanoi capital.

Area4200 sqm
Completion day2022

The bustling city of Hanoi, Vietnam, has recently witnessed the grand unveiling of a one-of-a-kind automobile industry – the Mercedes-Benz Showroom. Collaborating with ADP, the pioneering and leading workplace design & build company in Viet Nan, Mercedes-Benz Vietnam Star Automobile has transformed the concept of luxury showrooms in Southeast Asia. Themed "The Beauty of the Hidden Gem," this showroom stands as a symbol of elegance, innovation, and Vietnamese identity. Let us explore the intricate details of this exceptional project and how ADP's vision has made it a true gem in the heart of Vietnam's capital.


A Fusion of Excellence: Crafting an attractive experience and the MAR2020-Compliant Showroom

Mercedes-Benz Vietnam Star Hoan Kiem, aptly described as a symbol of the upper class, represents the epitome of luxury and sophistication. To elevate the automotive retail experience, Mercedes-Benz partnered with ADP to create showrooms that adhere to the latest global standards, the first of which was inaugurated in Hanoi, Vietnam. Complying with the MAR2020 standards, the showroom spans an impressive 4,000 square meters and exudes a premium and first-class ambiance.

John Lloyd White, a representative of Mercedes-Benz Vietnam Star Automobile, expressed his pride in offering this unique gift to Vietnamese clientele. The Hanoi showroom, nestled within an ancient building in the heart of the capital, reflects a profound understanding of Vietnamese identity and heritage. The architectural marvel preserves the historic exterior, paying homage to the past, while the interior design reimagines innovation and modernity.


"The Beauty of the Hidden Gem" concept

The seamless integration of historic exteriors and modern interiors showcases the harmonious blend of the past and the future. Visitors are captivated by the juxtaposition of vintage architecture and contemporary design elements, elevating the overall experience. This unique approach conveys Mercedes-Benz's dedication to preserving its heritage while embracing innovation and progression.

Stepping inside the Hanoi showroom, clients are treated to an unparalleled experience of luxury and sophistication. The opulent ambiance, coupled with excellent service, caters to the discerning needs of visitors. ADP's attention to detail ensures that every aspect of the showroom aligns with Mercedes-Benz's commitment to excellence, leaving a lasting impression on clients.


Spurring Further Collaboration

The resounding success of the Hanoi showroom has paved the way for continued collaboration between Mercedes-Benz and ADP. With plans for new showrooms in other locations, these forthcoming projects will also adhere to the latest global standards, offering customers a premium experience that exemplifies the brand's dedication to excellence and innovation.

ADP's collaboration with Mercedes-Benz has redefined the automotive showroom experience in Southeast Asia. The Mercedes-Benz Showroom in Hanoi, Vietnam, stands as an architectural gem, reflecting the brand's commitment to excellence, innovation, and Vietnamese heritage. By seamlessly blending the past with the future, ADP has created a masterpiece that captivates visitors and leaves a lasting impression. As Mercedes-Benz and ADP embark on new ventures, the promise of providing exceptional client experiences remains at the heart of their vision, cementing their positions as industry leaders in luxury automotive retail.

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Head Office

Location:1st Floor, 56 Thu Khoa Huan Building, Ben Thanh Ward, Dist. 1
Phone:+84 28 3827 3660
Fax:+84 28 3827 3661

Hanoi Branch

Location:193 - 195 Kham Thien, Dong Da Dist., Ha Noi
Phone:+84 24 3217 1792
Fax:+84 24 3217 1793