Client | Prudential |
Area | 1500 sqm |
Completion day | 2018 |
Industry | Insurance |
ADP Architects has achieved the office design for global life insurance company, Prudential, located in Hanoi, Vietnam. Prudential is a well-known life insurance company in the world. Coming to Vietnam since 1995, the company has gained a reputation among the customer. However, the Vietnamese insurance firms still had to face the customers’ prejudice and Prudential was no exception. Therefore, the company aims to deliver the new brand image to the customers by firstly creating the new friendly client experience that reinforces its new brand identity through the customer service center. In addition, the new office is expected to increase staff performance.
Founded in 1848, Prudential is the market leader that offers effective financial protection solutions, specializing in providing life insurance products, financial services and asset management. Currently, Prudential is operating in markets such as the UK, USA and 14 Asian countries, including Vietnam.
Like many insurance firms in Vietnam, Prudential faced lingering prejudice and misconceptions among potential customers. Recognizing the need to break these barriers and reinforce its new brand identity, the company embarked on a journey to redefine the customer experience through its revamped customer service center. Simultaneously, the organization sought to elevate its employees' performance through a fresh and inspiring workplace design.
ADP rose to the occasion and unveiled 'The Prudential Galerie' concept - a visionary design that takes inspiration from the ambiance of an open, friendly, and youthful café, while still exuding a cozy and welcoming atmosphere. At the heart of this concept lies the objective of providing an unparalleled experience to the customers who visit the office. To achieve this, the office features a specially designated area comprising a calm room and a VIP room, where customers can enjoy a heightened level of privacy, comfort, and security during their interactions with Prudential representatives.
The 'Prudential Galerie' concept not only focuses on customer satisfaction but also emphasizes the welfare and well-being of Prudential's employees. ADP has meticulously crafted a people-centric space that aims to deliver the best working experience to its dedicated workforce. The open workspaces are thoughtfully designed with glass partitions between rooms, creating an atmosphere of transparency and connectivity while ensuring privacy when needed. By widening the co-working spaces and upgrading supporting areas, ADP has fostered an environment that promotes collaboration, creativity, and productivity among the employees.
The strategic use of glass partitions not only enhances the aesthetic appeal of the office but also serves as a symbol of Prudential's commitment to transparency in its operations. The thoughtful layout and design of the office encourage seamless communication and teamwork among the employees, allowing them to thrive in a dynamic and inclusive work culture.
Furthermore, ADP's design philosophy aligns perfectly with Prudential's commitment to sustainability and eco-friendliness. The office incorporates environmentally conscious elements, from energy-efficient lighting to the use of eco-friendly materials, making it a model for sustainable office design in Ha Noi.
The Prudential Office in Ha Noi represents a significant step forward for the company in its mission to revitalize its brand image and create a memorable customer experience. By collaborating with ADP, a leading office design and build company, Prudential has successfully realized its vision of an inviting and people-centric space that bridges the gap between customers and insurance services.
With 'The Prudential Galerie' concept now unveiled in Vietnam, Prudential is confident in its ability to change perceptions and set new industry standards in customer service and employee satisfaction. The new office embodies Prudential's dedication to innovation, customer-centricity, and employee welfare, positioning the company for even greater success in the dynamic Vietnamese insurance market and beyond.
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